How to Hire the Best Client for You

Embarking on the journey to become a doula is often driven by a heartfelt dedication to assist others during a profoundly life-changing time—the advent of a new life. Your choice of clients as a doula is crucial, as it can form the foundation for supporting your client well. This is also important to recognize before taking clients as we all have varying beliefs and biases that can impact how well we support a client. And every client deserves a doula that will support them 1000%.

This goes with the saying that there is a doula for every client. But first, let's reflect on your philosophy, expectations of your ideal client, and additional ways to stand out to your desired clientele.

Understand Your Doula Philosophy

Before seeking clients, clarify your personal doula philosophy. Dive deeper into understanding your philosophy and the impact it has on every area of your business–not just your clients. You may also learn a thing or two about your preferences and passion!

Explore deeper into your philosophy here: **link to new post https://docs.google.com/document/d/1NyaxlU9HpoNUb2SePZ5hDkQ8GtsXF00m23esy1xrawg/edit?usp=sharing

Define Your Ideal Client

Think about the traits that make up your ideal client. Perhaps you thrive with first-time parents needing extensive guidance, or maybe you prefer clients who want to incorporate specific cultural practices into their birthing experience. By defining the characteristics of your ideal client, you can target your marketing and networking efforts more effectively.

Expand Your Network

Networking is key in the doula community. Attend childbirth classes, join doula associations, and engage with online forums. Share your unique approach and listen to the needs of potential clients. Building relationships with healthcare providers can also lead to referrals matching your preferred client profile.

Create an Informative Online Presence

An up-to-date, informative website or social media page allows potential clients to find and connect with you. Your online presence should reflect your personality, values, and services. Include testimonials from past clients to build trust and showcase your experience.

Learn Active Listening Skills

Active listening is a critical skill for doulas. When meeting potential clients, focus on truly understanding their wishes and fears. A successful doula-client relationship relies on mutual respect and the ability to communicate effectively.

Ask the Right Questions

When interviewing potential clients, ask open-ended questions that prompt them to share their visions for childbirth. Remember, you are interviewing this potential client as well. Their answers can indicate whether their expectations align with the services you provide.

Be Transparent About Your Services

Be clear about what you can offer and what sets you apart. Transparency about your services, availability, and fees will help clients understand if you are the right fit for them. Extra tip–don’t be afraid to put your rates on your website. This reduces misunderstandings or assumptions from the beginning.

Trust Your Instincts

Sometimes, despite all logical alignments, you may sense that the chemistry isn't right. Trust your instincts. The doula-client relationship is intimate and requires a deep sense of trust and comfort.

Establish Boundaries

Set and communicate your boundaries from the start. Discuss the scope of your availability—will you provide 24/7 phone support, only in-person support during labor, or something in between? Clear boundaries prevent misunderstandings and foster a healthy professional relationship.

Follow-Up and Feedback

After initial meetings, provide an opportunity for the potential client to ask follow-up questions. Their willingness to engage further can be a good indicator of their interest in working with you.

Conclusion

Finding the right doula client involves a blend of understanding your professional identity, knowing how to communicate effectively, and creating connections built on mutual trust and respect. By taking the time to consider the points above, you are more likely to find clients who resonate with your approach, ultimately crafting a fulfilling and impactful doula career.

Remember, it's about quality, not quantity—nurturing a bond with the right clients will make your role as a doula all the more rewarding.